Move boldly.
Real transformation is the result of having the chutzpah to make bold moves and big bets. We give you the clarity to make those moves by providing outside perspective, while also adeptly stepping inside your organization to expand both breadth and depth. We give you boots on the ground, arm-in-arm resources, and a team invested in you, no matter what size or scale of project.
Or how big the bet.
Vrios (pronounced ‘v-ree-ō-s’) is a fanciful name for a focused team of change agents. Balancing inspiration that moves ideas forward, with a pragmatism that turns those ideas into reality, we are committed to making our client’s businesses thrive.
With more than four decades of client-side experience, we’ve walked your walk. Our goal is for every client to feel like we give you more– more resources, more time, more thinking and more execution so that you can make the bold moves you need to compete.
Our team
No assignment is the same, so we tailor our team to serve the demands of each project. Our dynamic team of experts brings together the right combination of analysts, strategists, brand marketers and creatives to fit the unique needs of each client engagement.
The right
experience
and ethic
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Extensive engagement with consumer goods, consumer services and healthcare working with both B2B and B2C companies
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Client-side leadership in strategy,
marketing and innovation
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Relentless commitment to work in the trenches alongside your team day-in and day-out
Our founders
Our founders share a passion for helping turn brands into dynamic forces of change within their industries. They want to make a difference for their clients. They want to help businesses drive forward. They want to partner with brands who don’t just want to dream big, but win big.
Rhonda Hoffman
Rhonda believes in the power of brands and founded Vrios out of her drive to help businesses harness their own brand power. She’s a high-energy, passionate business leader with 25 years of client-side experience growing and building brands at top-tier Fortune 100 companies. Rhonda spends her “down time” soaking up as many memories as possible with her husband, two sons and three dogs, and leading a community non-profit dedicated to enriching the academic and athletic lives of high school students.
Carrie Schaefer
Carrie is a front-line evangelist for bringing the power of insights and strategic clarity to business. She loves working day in and day out with clients to deliver meaningful transformation. She is a seasoned strategist and marketing leader who brings more than 15 years of engagement in the CPG and financial services industries. Carrie loves spending time with her husband, two kiddos and her extended family.
Proud affiliations
We are proud to be a certified Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.
