Marketing – case study #1
Business challenge
Fast growing boutique retailer needed to increase awareness and traffic.
Our role:
Marketing Strategist
What we delivered
Customer Insights
Quickly and efficiently gathered insights from the existing customer base which uncovered the key drivers of awareness, consideration and conversion
Marketing Strategy
Developed a targeted, annual marketing and communications strategy based upon consumer insights gathered
Marketing Campaign
Created social / digital identity to be leveraged across all digital platforms and a 365-day social marketing and promotion calendar targeting high opportunity shoppers
Results
Social media engagement increased 100% within the first month of launch
Marketing – case study #2
Business challenge
Mature, seasonal brand with multiple years of flat to declining sales and threats of competitive entrants
Our role:
Marketing Strategist
Innovation Lead
What we delivered
User Definition
Developed insights on user base, which uncovered the Brand’s heaviest users were not being reached through traditional marketing efforts
Product Innovation
Developed and qualified concepts, collaborated with external R&D on product design and finalized product claims
Marketing Campaign
Created marketing plan focused on social media campaign and retail promotion targeting high opportunity markets and priority consumer targets
Results
Net sales increased 35% in first year of launch and doubled by year two.