Marketing – case study #1

Business challenge

Fast growing boutique retailer needed to increase awareness and traffic.

Our role:

Marketing Strategist

What we delivered

Customer Insights

Quickly and efficiently gathered insights from the existing customer base which uncovered the key drivers of awareness, consideration and conversion

Marketing Strategy

Developed a targeted, annual marketing and communications strategy based upon consumer insights gathered

Marketing Campaign

Created social / digital identity to be leveraged across all digital platforms and a 365-day social marketing and promotion calendar targeting high opportunity shoppers

Results

Social media engagement increased 100% within the first month of launch 

Marketing – case study #2

Business challenge

Mature, seasonal brand with multiple years of flat to declining sales and threats of competitive entrants 

Our role:

Marketing Strategist

Innovation Lead

What we delivered

User Definition  

Developed insights on user base, which uncovered the Brand’s heaviest users were not being reached through traditional marketing efforts 

Product Innovation

Developed and qualified concepts, collaborated with external R&D on product design and finalized product claims

Marketing Campaign

Created marketing plan focused on social media campaign and retail promotion targeting high opportunity markets and priority consumer targets 

Results

Net sales increased 35% in first year of launch and doubled by year two.