Innovation – case study #1
Business challenge
Private label retail brand experiencing flat year-over-year growth despite category growing double digits
Our role:
Brand strategist
What we delivered
Category Analysis
Product line analysis including category competitors, positioning, value proposition, consumption, pricing and promotion
Product Line Restage
Defined opportunity to restage existing items to capitalize on desirable attributes and developed new packaging labels to improve benefit communication
Pricing & Promotion
Created new pricing structure and promotional plan to capture greater profits by aligning dosage pricing to market pricing
Results
New (re-staged) product line drove significant growth and increased market share
Innovation – case study #2
Business challenge
PE-owned consumer products company experiencing declining sales and profit.
Our role:
Innovation lead
What we delivered
New Product Innovation
-
Developed new product line-up including concept, naming and labeling
-
Created 3-year volume forecast model
-
Designed marketing strategy and tactical plan to support launch
Stage Gate Preparation
-
Developed Stage Gate framework
-
Delivered all Stage Gate materials used in Executive / Board reviews required for investment approval
Results
New products launched in less than 12 months and projected to deliver incremental $20+ million in sales